Friday's Class

We will have our last class on Friday in FSC 903.

This will allow us to be sure about the technology and the air conditioning and we will have immediate access to a technician if there are any problems.

Make your alliances and your presentations interesting and creative...

In this assignment you can mix apples and oranges and you should probably throw in some dragon fruit.

Strategic Alliances

The strategic and substantiated alliance notes are now available on line.  You can get to them through the syllabus.

On Friday we will meet in FSC 903 for class.

Remember to think BIG, think CRAZY, think UNUSUAL for your strategic alliances and remember:
at least 1 design/communication company
at least 1 Hong Kong based company

Any questions?

Coming Class 13 11 09

This Friday there are a number of things we are going to do:


1. Beryl will present her Enterprise profile since she was sick the week everyone presented.


2. Your groups will casually present your shopping decisions from the Marketing exercise


3. We will discuss the nature and function of Strategic Alliances.  This will give you the foundation for your last assignment...


Your last assignment will be the creation and presentation of a strategic alliance which includes at least two companies, at least one HK company and at least one communication-related company.  


You will do your presentations on the last day of the class, Friday, 27 November.


You will work in groups of three for the project.  Here are your randomly generated groups for the final presentation:

eva t, phoenix, beryl

koey, terri, ray

veronica, ivy, tiff

eva d, grace, curry

xenia, winston, frances

ahbo, tina, katherine

annie, yuyan, yaShing

katie, stephy, alison

jessica, jenn, maggie

There are nine groups so each group will have a total of 15 minutes for their presentation.  This is a lot more time than you had for your enterprise profiles.

Study Guide

Study Guide for DGC 2130 – First Semester 2009-2010

Choose either Shaw Brothers (TVB) or Disney

Read the Annual Report, Review the History and Identify any other Internet sources which could be valuable resources for your thinking about your chosen enterprise.

Refresh yourself on Financial Measures and their meaning including:

   Ratio Analysis

   Growth Measures

   Profitablility Measures

   Profit Margins

Kinds of Creative Businesses

Marketing:

            4 Ps

            Marketing Mix

            Promotion Strategy

            SWOT

Job Satisfaction: Your Responses and the Ways to Maintain it in employees

Types of Economies and the related businesses

Value Chains

Consumer Buying Behavior

Basic Branding

Selling Work

Measures of Success in Media

If you have questions post them as a comment and I will answer them for all to see.