I have commented on your auction blogs about your Phase 2 plans. Only one group, Tina and YaShing, did not lay out a promotional plan or tell me where they are auctioning their item.
Remember your Auctions must be complete and an item sold by 13 November 2009!
Thursday, October 29, 2009
23 October 2009
We will look at your Marketing Exercise results on 13 November 2009.
More than 15 minutes late:
Ray
AhBo
More than 60 minutes late:
Tina
Absent:
Phoenix
Presentation Schedule
Here is the presentation schedule for the Enterprise Profile Presentations.
You only have 5 minutes to present your company. The time is tight and I will keep time to keep us on track.
Please upload your media to the computer between 9:30 and 9:40 before the rotation starts.
09:40 Koey So
09:46 Katie Chan
09:52 Beryl Chen
09:58 Veronica Jin
10:04 Terri Wang
10:10 Ivy Chen
10:16 Alison Ho
10:22 Annie Wu
10:28 Winston Law
10:34 Maggie Yang
10:40 YaShing Yu
10:46 Eva Dong
10:52 Ray Fu
10:58 Curry Li
11:04 Stephy Pang
11:10 Frances Wang
11:16 Phoenix Yeung
11:22 Tina Cheung
11:28 Eva Tse
11:34 Yuyan Mok
11:40 AhBo Li
11:46 Tiff Diu
11:52 Katherine Siu
11:58 Jessica Ward
12:04 Jenny Hui
12:10 Xenia Ma
12:16 Grace Lung
Your presentation and any text about your enterprise or any additional information you want to provide should be put onto, or linked to, your blog for this class.
I look forward to seeing everyone on-time in the regular classroom.
Friday, October 16, 2009
16 October 2009
PEOPLE NEED TO CLEAR THEIR CHOSEN PROFILE COMPANIES!!!
Here is some analysis of your ranking results and results from the long term study:
Your results are different, perhaps because you are from Hong Kong and China or perhaps because you are more interested in creative pursuits than the average worker.
The places where you do find agreement are on the importance of having your work appreciated and being "in" on decision making as well as the relatively lower importance of wages, opportunities for growth and promotion and loyalty which you all rank two points higher than the people from the American studies.
You are far more interested in interesting work, ranking it first and five places higher than the Americans. You also rank the importance of working conditions five places higher while you rank job security five places lower. The biggest difference is your ranking some sympathy at 10th place while the workers in the big survey rank this factor 3rd.
By standardizing the scores to rank ordering a number of interesting but not significant differences can be found in the data (They are not significant because not enough of you fit into the various groups) but...
Sellers are more interested in job security than anyone else except our two administrators. Sellers rank it at 5 and administrators at 1, while everyone else is between 7 and 10.
Sellers are the least interested in loyalty.
Journalists and Persuaders rank loyalty the highest at 3 and 2 respectively.
Journalist and Persuaders rank being "in" the lowest at 7th and 8th.
Journalists are also the only students interested in some sympathy placing it at 6 while the next highest is 8 with all others at 9 and 10.
Authors, and there are three of them, rank feeling "in" at first position with our pairs of inventors and administrators rank it second. Sellers put it 3rd while the next closest is 5th.
Questors, 3, rank tactful discipline the second highest at 7 while the highest is far and away our pair of inventors who put it at 3.
To remind you of the list of rank order options:
Full appreciation for work done
Good wages
Good working conditions
Interesting work
Job security
Promotion/Growth opportunities
Personal loyalty to workers
Feeling “in” on things
Sympathetic Help on Personal Problems
Tactful disciplining
The only differences between students from Hong Kong and the mainland were in the desire to be "in" on decision making and the need for tactful discipline. Mainland students ranked the desire to be in at one place higher than those from Hong Kong but all of you
DON'T DO SPEC WORK!!!
Milkxhake: Hong Kong Hug&Kiss
you can work for free but do it for people or an organization or a cause that can't pay you anyway.
Javin and Wilson did this to make people feel better after SARS they didn't do it for money.
A Logo is the front door of a Brand so it is important that people remember it.
the Brand is the Heart of Marketing...it is the place where people love or hate your enterprise
Your recall of logos seemed to based on a number of factors.
The least important for us was the position of the logo on the screen. There seemed to be a lot of power on the top row and on the four corners
The most important for us is that you remembered logos that you know and with which you have some sort of connection. You have created an emotional bond with that enterprise so you remember seeing its logo in a very limited amount of time. While we did not explore the nature of those bonds they are certainly connected to your experience with the brand and perhaps in some cases your sense of loyalty to the brand.
Another factor was potentially the color or design of the logo, which is important for design.
In the next class we will talk more about the rest of Marketing and expand on the Four P's with a discussion of SWOT analysis and a Marketing audit.
until then...
Absences:
Eva Tse
Koey So
9 October 2009 - Factors that make you unique
What to remember from this lecture:
People are not the same as machines, real estate and intellectual property, they are not HOMOGENEOUS and INTERCHANGEABLE
This is even more important when working with creative people as they have different needs and demands than people in more ordinary jobs. Check out the list of unique attributes by clicking the Blog title.
A human being needs to be treated with respect
Organizations, where employees have above average attitudes toward their work have:
38% higher customer satisfaction scores
22% higher productivity
22% better employee retention
27% higher profits
Study shows the following factors in Job Satisfaction
37% workplace support
32% job quality
3% job demands
2% earnings and benefits
26% individualized
Workplace support and Job Quality are two factors which can be controlled by managers and cover 69% of the issues related to Job Satisfaction.
Here is a little extra to think about:
Ten Tips for improving Job Satisfaction among Employees:
1. Pay fairly and well
2. Treat each and every employee with respect
Respect is “the state of being regarded with honour or esteem.”
Every person should be treated with the same regard that you give yourself.
Refrain from putdowns, criticism, personal attacks
Encourage others to state their views
Support each other – even if you don’t agree
Practice active listening
Express yourself assertively (not aggressively or passively)
Collaborate (not compete or collude)
Trust each other…unless and until trust is violated
3. Praise Accomplishments and attempts (Positive Feedback)
Praise should occur four times more than criticism
It should be given Promptly
It should be given verbally and in writing
It should be given Publicly&Privately
It should be given Sincerely
4. Clearly communicate goals, responsibilities and expectations
5. Recognize performance appropriately and consistently
Reward outstanding performance
Do not tolerate sustained poor performance – coach & train or remove
6. Involve employees in plans and decisions
Solicit their ideas and opinions
Encourage initiative
7. Create opportunities for employees to learn and grow
8. Actively listen to employee concerns
9. Share information – promptly, openly and clearly
Tell the Truth with compassion
10. Celebrate successes and milestones reached – organizational and personal
BE SURE TO REVIEW THE PRESENTATION GUIDELINES AS YOU PREPARE YOUR PRESENTATION FOR 30 OCTOBER.
PEOPLE NEED TO CLEAR THEIR CHOSEN PROFILE COMPANIES!!!
Absences:
Ah Bo
Grace
Xenia
Maggie
YaShing
More than 15 minutes late:
Katie
Tina
Ray
Stephy
Eva T.
Frances
Friday, October 2, 2009
2 October 2009 plus Forbes.Com Link
Notes on Financial Lecture
Budgeting
Yearly Budgets
Capital Budgets
(These are for buying new equipment. These budgets fall outside of the year to year operational budgets)
Financial Statements
Balance Sheet
Income Statement
Cash Flow
Ratio Analysis
Liquidity Ratios
Current Ratio: Curr Assets /
Curr Liabilities
Acid Test Ratio: Liquid Assets /
Curr. Liabilities
Debt Ratios
Leverage Ratio: Total Liabilities /
Total Assets
Debt to Equity: Total Liabilities /
Total Equity
Capitalization Ratios
Long Term Liabilities /
Total Shares of Common Stock
Growth Measures
Growth of Revenue:
Curr period(mth,qtr,yr) Net Rev – Prev Per Net Rev /
Previous Period Net Revenue
Growth of Operating Income
Curr period(mth,qtr,yr) Net Inc– Prev Per Net Income /
Previous Period Net Income
Growth of Net Worth (Owner’s Equity)
Curr period(mth,qtr,yr) Net Worth– Prev Per Net Worth /
Previous Period Net Worth
Growth of Assets
Curr period(mth,qtr,yr) Total Assets– Prev Per Total Assets /
Previous Period Total Assets
Profitablility Measures
Return on Sales: Net Income/
Total Revenues
Return on Assets: Net Income/
Total Revenues
Return on Equity: Net Income/
Owner’s Equity
Price-Earnings (PE) Ratio: Market Price of a share of common stock /
Earnings Per Share
Profit Margins
Cash Flow Margin: Cash Flow (AfterTax Net Income+Interest/Deprecication/Amortization) /
Net Rev (Revenues – Operating Expenses)
Net Profit Margin: Net Income (Revenues – Expenses & Taxes) /
Net Rev (Gross Revenues Less Commissions)
Budgeting
Yearly Budgets
Capital Budgets
(These are for buying new equipment. These budgets fall outside of the year to year operational budgets)
Financial Statements
Balance Sheet
Income Statement
Cash Flow
Ratio Analysis
Liquidity Ratios
Current Ratio: Curr Assets /
Curr Liabilities
Acid Test Ratio: Liquid Assets /
Curr. Liabilities
Debt Ratios
Leverage Ratio: Total Liabilities /
Total Assets
Debt to Equity: Total Liabilities /
Total Equity
Capitalization Ratios
Long Term Liabilities /
Total Shares of Common Stock
Growth Measures
Growth of Revenue:
Curr period(mth,qtr,yr) Net Rev – Prev Per Net Rev /
Previous Period Net Revenue
Growth of Operating Income
Curr period(mth,qtr,yr) Net Inc– Prev Per Net Income /
Previous Period Net Income
Growth of Net Worth (Owner’s Equity)
Curr period(mth,qtr,yr) Net Worth– Prev Per Net Worth /
Previous Period Net Worth
Growth of Assets
Curr period(mth,qtr,yr) Total Assets– Prev Per Total Assets /
Previous Period Total Assets
Profitablility Measures
Return on Sales: Net Income/
Total Revenues
Return on Assets: Net Income/
Total Revenues
Return on Equity: Net Income/
Owner’s Equity
Price-Earnings (PE) Ratio: Market Price of a share of common stock /
Earnings Per Share
Profit Margins
Cash Flow Margin: Cash Flow (AfterTax Net Income+Interest/Deprecication/Amortization) /
Net Rev (Revenues – Operating Expenses)
Net Profit Margin: Net Income (Revenues – Expenses & Taxes) /
Net Rev (Gross Revenues Less Commissions)
Thursday, October 1, 2009
Auctions
I have connected with all of the auctions that I can get to from my blog. If you don't have a comment on your auction blog then you need to make sure that I can connect with it from here.
See you in the morning.
See you in the morning.
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