Saturday, October 30, 2010

Presentation Order for Enterprise Profiles.

10:40
Celesty LEE Ming Yin
Candy CHOW Ka Yee

10:50
Laura XUE Bingyan
KaHei KWOK Ka Hei

11:00
Lucas NG
Cindy LO Wing Sze

11:10
Calvin HO Ka Fai
Mon CHOI Ting Fung

11:20
ChakChak LAM Wang Chak
Helena LI Fangya

11:30
Yang WU Yang
Sharon CHEUNG Sau Wun

11:40
Isaac CHONG Wai
Jie MIN Jie

11:50
Alice WONG Pui Ying
Kevin CHEUNG Chi Hang

12:00
Michelle TSANG Chi Wah
Cuttle NG Yee Man

12:10
Kitty NG Wai Ying
Tim LAI Kam Tim

12:20
Lily CHENG Lai Lai
Zoe AU Kwai Tsz

12:30
ChanFly CHAN Wing Kei
Sandy CHENG Ya Hsuan

12:40
Sherrie POON Sze Wing
DingDing CHAN Ting Yin

12:50
Ester WONG Lee Yan
Janet KWOK Ka Yan

13:00
Christy CHAN Pik Shan
Bryan TSUI Tsz Hoi

13:10
Vicky YEUNG Wai Shan
Justin CHOW Man Hing


There is a strong likelihood that we will go over time with this current schedule.

Please try to keep your presentations to around 8:30 and then we will get everyone in on time.  Of course if the first group wants to start earlier that will also be very acceptable and appreciated.

- Dr. W -

Monday, October 18, 2010

Auction Reports - Marketing

I have made comments on all of the marketing plans I was able to find with your auction reports.  Check your auction sites and see what comments I have made.  If there are no comments then please let me know the address of your auction blog.

- Dr. W -

Enterprise Profiles

At this point the following two enterprises have been chosen by presentation groups:

Many Many
Pill and Pillow
Leo Burnett
TVB
PostGal
Ogilvy and Mather
XD Communications
ATV
TBWA-HK
Creative Artists Agency
Apple
G.O.D.

To make your selection you can comment on this post or comment on the Group post.

- Dr. W -

Present Like Steve Jobs

Here are the main points from the Present Like Steve Jobs Video

1. Set the Theme (What is the story you are going to tell?)
2. Provide the Outline (Where are you going to take the audience?)
3. Clear transitions between points in the outline (That's done and now we are going to...)
4. Be Passionate (Believe in what you are presenting and your knowledge)
5. Sell an Experience (Reinforce branding)
6. Use Analogies (Create a connection and context to aid the understanding of numbers)
7. Minimize Clutter (Don't put too much of anything on the screen)
8. Use Strong Visuals (Quality not Quantity)
9. Give a Show (Engage the audience is what you are presenting)
10. Have a "MOMENT."  (The point in the presentation that everyone has been waiting for)
11. Rehearse, Rehearse, Rehearse (The best presenters do it and so should you)
12. ...One More Thing... (provide an encore to the presentation and leave the audience feeling good)

You should also take a good look at the Professional Presentations Flash that I showed you in class.

- Dr. W -

Human Resource Results

Here are the results of your responses to the Human Resource Survey

                                                                  Mgrs    Workers    Class     DGC    other   femDGC

Feeling In on Things                                   10            2              3            4          1         5

Full Appreciation of Work                           8             1              6            6          4         5

Good Wages                                                1              5              2            2           3        2

Good Working Conditions                          4               9              4             3          6        3

Interesting Work                                          5               6              1             1          1        1

Job Security                                                 2               4              7             7          7        7

Opportunities for Growth/Promotion           3               7              5             5          5        4

Loyalty to Workers                                      6               8              8             8          8         8

Sympathetic to Worker Problems                9                3             10           10        10       10

Tactful Discipline                                        7               10              9             9          9        9



So you can see that there are some dramatic differences between what you are looking for in a job and what people around the world are seeking.  This tells us that we need to take people on their own terms and do not generalize them.  There were some people in the class who did not fall strictly in this scheme and all of you seem to be different from those who have participated in a 64 year study of differences between worker expectations and manager perceptions of worker expectations.

- Dr. W -

Tuesday, October 12, 2010

Enterprise Profile Pairs

Here are the groups for the Enterprise Profile Presentations.

Please choose the enterprise you want to profile and tell me what it is in a response to this post.  If more than one group is interested in the same enterprise it will go to the first group that makes the choice.

Calvin HO Ka Fai
Mon CHOI Ting Fung

Vicky YEUNG Wai Shan
Justin CHOW Man Hing

ChanFly CHAN Wing Kei 
Sandy CHENG Ya Hsuan

Ester WONG Lee Yan
Janet KWOK Ka Yan

Lucas NG 
Cindy LO Wing Sze

Isaac CHONG Wai
Jie MIN Jie

Lily CHENG Lai Lai
Zoe AU Kwai Tsz

ChakChak LAM Wang Chak
Helena LI Fangya

Laura XUE Bingyan
KaHei KWOK Ka Hei

Sherrie POON Sze Wing
DingDing CHAN Ting Yin

Yang WU Yang
Sharon CHEUNG Sau Wun

Celesty LEE Ming Yin
Candy CHOW Ka Yee

Christy CHAN Pik Shan
Bryan TSUI Tsz Hoi

Michelle TSANG Chi Wah
Cuttle NG Yee Man

Kitty NG Wai Ying
Tim LAI Kam Tim

Alice WONG Pui Ying
Kevin CHEUNG Chi Hang  

If any problems arise from these pairings please let me know personally.  You should definitely exchange contact information as soon as possible.

 - Dr. W - 

The Success Exercise

Here are my findings for the Success Exercise:


top gross movie
avatar
2,770,000,000




top profit movie
blair witch 414,398%

titanic  917%




top sell/rent DVD
nemo – combined 300 mill
Pirates 3  320 mill$
16.7 mill units  all DVD



top download movie
avatar




top book
Bible
6 billion
Mao's Red Book
1 billion
tale of two
200 million



top song
Candle in the Wind 1997
Elton John
33 million
White Christmas
Bing Crosby
30 million
Silent Night
Bing Crosby
30 million

top singers
Beatles
Elvis
Michael Jackson


top download song
I-Tunes
I got a feeling
black-eyed peas
Poker Face
Lady Gaga
Boom Boom Pow
Black-Eyed Peas


top digital game
Wii Sports
42 million
Super Mario Bros
40 million
Pokemon, RGB
31 million units


top tv show
Michael Jackson Funeral 3.5 bill
English Premiere League 1.2 bill/wk
Spring Festival Gala 700 mill – 1 bill/yr


top tv download
Lost
final 2 episodes




top music album
Thriller MJ
110 million
Back in Black
AC/DC 49 mill
Pink Floyd 45 mil
Dark Side of Moon


top newspaper circulation
Yomiuri Shinbun
14,067,000
The Asahi Shinbun
12,121,000
Mainichi Shinbun
5,587,000


top rev web company
Google
23,650,000,000
Yahoo
6,460,000,000
AOL
3,257,000,000

top hits website
Google
Facebook
YouTube

top registered users website
Facebook
YouTube



top YouTube vid
Justin Bieber
Baby
344,194,152
Lady Gaga 
Bad Romance
287,254,587
Charlie Bit My Finger
234,951,237


top pop face page
TX holdem 24,636,520
Facebook 21,384,652
Michael Jackson 21,225,498


top blog
Han Han
China
300,000,000
Huffington Post
28,000,000
TMZ
17,000,000


top free online game
Bubble Shooter
X Men v. Street Fighter
Bejeweled


top subs online game
World of Warcraft 12,000,000
Habbo Hotel 7,500,00
RuneScape 5,000,000


top selling iPhone app
Scrabble or
Angry Birds 7,000,000
Bejeweled 2 or Doodle Jump 6,900,000
Flick Fishing or Bejeweled 2 4,000,000

I altered some of the categories as the searching was not simple.  I also checked many different resources.  


The key in the search is not trusting any one source two easily.  The first step is to figure out is the source is selling something that might be related to their report of the best.  The second step is determine if your source is trustworthy, are they honest about how the data was found, do they talk about where there might be errors, do they footnote their statements and provide references to show they have done some research.  The third step is to find multiple sources that  provide the same or very similar information.  The final step is to decide if the information you found is worth passing along to other people, if it doesn't feel right don't report it to others.


- Dr. W -

Thursday, October 7, 2010

PE Ratio & Next Week

PE ratio cannot be calculated when a company is loosing money.  So there are no PE ratios for the companies we are comparing.

To look for a PE ratio go to finance.yahoo.com and check out Shanda, TVB and Disney.  They all have very healthy PE ratios.

For comparing the companies you can still use the other measures as they will give you a sense of relative corporate health in an economy that is very difficult at the current time.  Here in Hong Kong and in the Mainland we are not feeling the real impact of the "Financial Tsunami" so it is not surprising that these entertainment companies are struggling.

This could actually be an opportunity.  The stock prices for these three will be low because of the economy and the fact that they lost money last year.  So if you compare them and decide that one has a better future and a better chance for recovery in the future than the others then you might actually be able to invest and take advantage of the current situation.  But you will need to look at these companies through the numbers and through their descriptions of their business(es).  What do you think about their chances on the basis of this information?  This is what you will briefly present from your seat on Monday.

As you look you need to keep in mind that before the iPod Apple Computer was in exactly this position and we all should have bought stock at that moment in time.  If you believe in a company's  products, services or approach to business then you find it easier to invest.  If you are investing when their stock price is low then you are reducing the risk associated with the investment.  It may or may not be the right investment in the long run, but it will be one that you are comfortable with because you have done the research and you understand the way the company does business.

- Dr. W -

Online Auction Blogs

I have commented on all of the Online Auction Blogs that I was able to find.  If I didn't comment on your blog then please let me know through a comment to this post or through email.

In the coming week you will need to post your marketing strategy on your blog.  Some of you have already  done that and I have commented on your blogs in that regard.

You are all going to try and sell some interesting stuff so it will be interesting to see what happens.

- Dr. W -