The strategic and substantiated alliance notes are now available on line. You can get to them through the syllabus.
On Friday we will meet in FSC 903 for class.
Remember to think BIG, think CRAZY, think UNUSUAL for your strategic alliances and remember:
at least 1 design/communication company
at least 1 Hong Kong based company
Any questions?
3 comments:
what about a designer is invited to do a special project for a company?
Hello, Russel
Can I use powerpoint for presentation and what does " a primary player " mean in the requirements? do you mean what roles they are playing?
Thank you!
Need to be sure that you are talking about a strategic or substantial alliance rather than simply an advertising campaign or a work for hire. So, a designer might make a strategic alliance or a designer might just do some work for a client but keep his/her name on the work. A strategic alliance involves using each parties strength to make a stronger whole and not just working together for a limited campaign or contract.
Absolutely you can use powerpoint for the presentation.
Primary player is the leader in the relationship. Perhaps the company that initiates the alliance. Perhaps the company with the most market power. Perhaps the company with the most too gain, or perhaps the company with the most to loose.
The leader in a relationship will sometimes change but there needs to be someone who has the final say or takes the final responsibility in a business-based relationship and that is the Primary Player.
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