Study Guide for DGC 2130 – First Semester 2009-2010
Choose either Shaw Brothers (TVB) or Disney
Read the Annual Report, Review the History and Identify any other Internet sources which could be valuable resources for your thinking about your chosen enterprise.
Refresh yourself on Financial Measures and their meaning including:
Ratio Analysis
Growth Measures
Kinds of Creative Businesses
Marketing:
4 Ps
Marketing Mix
Promotion Strategy
SWOT
Job Satisfaction: Your Responses and the Ways to Maintain it in employees
Types of Economies and the related businesses
Value Chains
Consumer Buying Behavior
Basic Branding
Selling Work
Measures of Success in Media
If you have questions post them as a comment and I will answer them for all to see.
7 comments:
excuse me, can we refer to notes in the exam?
just wonder what type of questions should be expected?
There will be some short answers and some lists.
There will also be a short essay for the SWOT analysis of your chosen company.
You will calculate some financial measures....
NO multiple choice
NO true/false
You can refer to notes on the exam. Everyone will be allowed to have a single A4 page of notes in front of them during the test.
Thanks,that's much helpful.
BTW,is there anything wrong with the FinanceNotes on the website?The zip package is full of XML documents.
It is a docx file so I don't know if that is the problem. I have also put the formulas in an earlier entry in the blog.
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