You have survived and completed the longest lecture that you will have this semester. All other class periods will involve additional activities and media beyond my voice. It is, however, a very important lecture as it gives us all a framework for understanding the focus of well run media enterprises, local and international.
Neither Disney or Shaw had the RIGHT approach but both had successful approaches which were built on the personality and goals of the people who started the companies and the environment in which they developed and grew. Shaw started with business at the core. Disney started with content at the core. Shaw stuck with their core abilities and opportunities which presented themselves within China, HK, Singapore and Malaysia and then reached out. Disney built a brand and vision and then found ways to use that Brand to expand the company and increase income.
Single most important fact: The name, likeness, signature and portrait of Walt Disney was worth more than 46 million US$ to the Walt Disney Company. That is BRAND POWER.
We have moved from macro issues of Economies and Markets to Large Scale successful businesses. Next we will look at various ways to measure success in a Communication/Creative Enterprise, large scale and small scale.
Also next week you will need to post on your blog the item your group is going to offer in an internet auction. Each group member must have their own blog and this information will be presented in each blog.
Before Next Week You Must:
Start an Auction Blog (use a picture of yourself that makes you identifiable)
Sign on as a Follower of this Blog
Meet with your the member(s) of your group
Post on your blogs the thing you are going to offer in an Internet Auction
It was mentioned to me that sometimes people trade through Internet Auctions. If you want to take goods in exchange rather than money that still counts as a successful auction to me.
Until then...
Class Absences
Tiff Diu
More than 15 minutes late
Stephy Pang
Katherine Siu
1 comment:
I have just add blog link to my account. Just come and see our report! Many thanks :)
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