Friday, September 11, 2009

11 September 2009

Everyone did well today.  You all gave serious considerations to your stores and provided a rich body of information about how they work, how they look and the amount of design going on inside.

Everyone needs to do work on their presentation skills.  You need to work better as groups and integrate each other into the presentation.  With more team work the presentations will then be tighter and shorter.  You all have a good handle on the visual aspects but need to work on the verbal aspects.

Giving some thought to your presentations and our discussions I think it is better to place City Super into the Service mode.  They have definitely not created a shopping experience worthy of an experience economy but by providing additional information, videos, recipes and educational content within the store they have definitely created a grocery store worthy of a service economy.  They create a different experience than the other two types of stores but it is still primarily grocery shopping.

Next time we will look at the different kinds of communication, media and design related enterprises and then we will take a closer look at the development of the Shaw Brothers company and the Disney company.

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