PEOPLE NEED TO CLEAR THEIR CHOSEN PROFILE COMPANIES!!!
Here is some analysis of your ranking results and results from the long term study:
Your results are different, perhaps because you are from Hong Kong and China or perhaps because you are more interested in creative pursuits than the average worker.
The places where you do find agreement are on the importance of having your work appreciated and being "in" on decision making as well as the relatively lower importance of wages, opportunities for growth and promotion and loyalty which you all rank two points higher than the people from the American studies.
You are far more interested in interesting work, ranking it first and five places higher than the Americans. You also rank the importance of working conditions five places higher while you rank job security five places lower. The biggest difference is your ranking some sympathy at 10th place while the workers in the big survey rank this factor 3rd.
By standardizing the scores to rank ordering a number of interesting but not significant differences can be found in the data (They are not significant because not enough of you fit into the various groups) but...
Sellers are more interested in job security than anyone else except our two administrators. Sellers rank it at 5 and administrators at 1, while everyone else is between 7 and 10.
Sellers are the least interested in loyalty.
Journalists and Persuaders rank loyalty the highest at 3 and 2 respectively.
Journalist and Persuaders rank being "in" the lowest at 7th and 8th.
Journalists are also the only students interested in some sympathy placing it at 6 while the next highest is 8 with all others at 9 and 10.
Authors, and there are three of them, rank feeling "in" at first position with our pairs of inventors and administrators rank it second. Sellers put it 3rd while the next closest is 5th.
Questors, 3, rank tactful discipline the second highest at 7 while the highest is far and away our pair of inventors who put it at 3.
To remind you of the list of rank order options:
Full appreciation for work done
Good wages
Good working conditions
Interesting work
Job security
Promotion/Growth opportunities
Personal loyalty to workers
Feeling “in” on things
Sympathetic Help on Personal Problems
Tactful disciplining
The only differences between students from Hong Kong and the mainland were in the desire to be "in" on decision making and the need for tactful discipline. Mainland students ranked the desire to be in at one place higher than those from Hong Kong but all of you
DON'T DO SPEC WORK!!!
Milkxhake: Hong Kong Hug&Kiss
you can work for free but do it for people or an organization or a cause that can't pay you anyway.
Javin and Wilson did this to make people feel better after SARS they didn't do it for money.
A Logo is the front door of a Brand so it is important that people remember it.
the Brand is the Heart of Marketing...it is the place where people love or hate your enterprise
Your recall of logos seemed to based on a number of factors.
The least important for us was the position of the logo on the screen. There seemed to be a lot of power on the top row and on the four corners
The most important for us is that you remembered logos that you know and with which you have some sort of connection. You have created an emotional bond with that enterprise so you remember seeing its logo in a very limited amount of time. While we did not explore the nature of those bonds they are certainly connected to your experience with the brand and perhaps in some cases your sense of loyalty to the brand.
Another factor was potentially the color or design of the logo, which is important for design.
In the next class we will talk more about the rest of Marketing and expand on the Four P's with a discussion of SWOT analysis and a Marketing audit.
until then...
Absences:
Eva Tse
Koey So
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