Study Guide for DGC 2130 – First Semester 2010-2011
Choose either Shaw Brothers (TVB) or Disney
Read the Annual Report, Review the History and Identify any other Internet sources which could be valuable resources for your thinking about your chosen enterprise.
Refresh yourself on Financial Measures and their meaning including:
Ratio Analysis
Growth Measures
Types of Creative Businesses
Marketing Mix
Job Satisfaction: Your Responses and the Ways to Maintain it in employees
Types of Economies and the related businesses
Value Chains
Branding
Selling Work
Measures of Success in Media
Tom Peters Readings on Business
1 comment:
Hi,It's Isaac,A lot of question show as follows:
Could we bring notes to the exam?
Will we write on paper or use computer to do the exam?
what type of question we are expected to do?essay?short question?
Would you like to provide some tips for us to survive?
Thanks,
Isaac
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